On A Mission, a Swiss nonprofit, certified the roastery carbon negative in 2021, using independent satellite monitoring of reforestation projects including Nepal, Colombia, and Madagascar. A Loring S15 uses 80% less fuel than conventional roasters.
Can Eren opened the Richmond roastery in summer 2018, and Fitzrovia followed in September 2019. Joshua Tarlo won the 2018 UK Barista Championship, then Paul Ross took the 2019 and 2020 titles. Direct trade lots from Colombia, Honduras, and Panama cost at least twice fair trade prices.