Ollie Gold opened the first shop on Prebend Street in Islington in 2017, and Lucy McWhirter leads the creative side. The Bacon & Maple Swirl became the signature in 2018, and the bakery now runs three shops across Islington, London Fields, and Victoria Park.
Baristas roast the house blend in small batches at the Ozone roastery, using beans from small sustainable farms.